Since the beginning of 2018, SERMA Group has been launching its new websites and boosting its visual identity.
The new graphic charter draws on the former one. SERMA has kept the elements known by its clients and employees. A sober typography is used for the logo, emphasizing the excellence and engagement values of the Group.
The logos distinguish themselves by their colors, corresponding to the business line each subsidiary belongs to:
- Blue for “Technologies and processes”
- Green for “Embedded systems engineering”
- Red for “Microelectronics”
- Orange for “Safety and cybersecurity of systems”
- Gray is the Group’s joint color
To accompany its growth strategy SERMA has harmonized and upgraded its online presence to better promote its skills and offers to its clients, prospects and potential partners, in addition to reinforce its notoriety and attractiveness to new recruit.
The new websites have similar visual identities and web trees. Their new architecture offers a simplified navigation, making access to information easier. They are responsive, modern thanks to a refined design and have an intuitive ergonomics.
SERMA Group was created in January 2018. Its website takes on a new dimension and highlights two major subjects: the recruitment and the training.
A “Careers” page has been created, including a search engine. Gathering all the entities’ job offers, candidates can now be acquainted with them and can directly contact SERMA’s recruiters thanks to their LinkedIn profiles, mentioned in the offers and ask their questions to employees.
Moreover, they can discover some testimonies from SERMA’s employees showing the possibilities offered by the Group: internal or geographic mobility, evolution of position, enhanced responsibilities, etc. These profiles stress SERMA diversity of professions and the opportunities provided.
The same engine has been implemented for trainings presenting offers sorted by date, theme or place with the possibility to easily and quickly register.
The digital makeover will go on as the Group wishes to soon propose its trainings in streaming or live on a dedicated platform. This new service will allow clients to follow those interventions wherever they want thanks to the live format and to manage the viewing using streaming.
Discover our new websites!
